What owners actually use AI for on their website and marketing
Start with the job, not the tool. Each guide below is a complete workflow: what to gather, the steps, an example request, what to check before anything goes live, and what AI won't do for you.
Keeping information current
Keep your business information and offers current on your website
The most valuable website work is usually the least glamorous. Here's a routine that keeps your facts right in ten minutes a month, and where AI can take the typing off your hands.
You'll end with: A one-page facts sheet, a corrected website, and a monthly check that keeps it right.
Choosing what to improve
Decide which website or marketing improvement to work on next
You don't need another list of "20 ways to improve your website". You need to know which one thing to do next. The answer is usually already in your inbox.
You'll end with: A ranked shortlist, one improvement chosen with a reason, and a number to check in four weeks.
Pages from customer demand
Turn customer demand into useful service pages
The best service pages answer what someone wants to know right before they contact you. Here's how to find the service worth a page, and build it from your own facts.
You'll end with: One published service page built around what customers actually asked, and a way to tell whether it brings enquiries.
A more specific problem?
These have their own article. If none fit, the planner will suggest a first project from four quick answers.
Find my first AI project- I want ideas for what to ask AI to change on my site15 website updates you can ask AI to help with
- Customers keep asking the same questionsHow to turn customer questions into useful website pages
- I only have an hour a week for the websiteHow to prioritize website improvements when you have one hour a week
- I’m thinking about moving my website to a new platformMoving your website to an AI platform: a planning checklist
- I want to know whether any of this is workingHow to measure whether AI is helping your small business
- I’m comparing AI platforms and don’t know what to askHow to choose an AI platform for your small business